Our philosophy

Curiosity about life in all of its aspects, I think, is still the secret of great creative people

– Leo Burnett

When it comes to image creation, we are often asked: “What is your style?”

Our answer is always the same.
Each time we shoot a production, our ‘style’ changes. It is the art direction, brand message and emotional context of our

client’s brief that shapes our style. Ultimately, we are responsible for creating images that convey our client’s brand and values. Not our own.
It can’t look like it was shot by us for the simple reason that it must look like it was created especially for them.

Experience

“We’re an agency, but not as you know it.” - Humble

Creating exceptional images on every shoot isn’t down to luck, it’s down to hard work, huge amounts of preparation, experience and a great team. More than a photographer with a good camera, we specialise in image strategy, art direction, planning, production and image retouching. Our ability to understand your business, your brand ambitions and your target market plays a big part in what drives us to create content that your customers actually want to see.

TEAMWORK

“None of us is as smart as all of us.” - Ken Blanchard

40 years of combined industry experience gives us invaluable insight into the ever changing landscape of image creation and together, we push each other to improve, challenge and question what has been done before. Being a studio of our size allows gives us great flexibility to adapt to each project. In today’s world where content is king and information is immediate, having a specialist in each area of image creation isn’t a luxury. It’s a necessity.

STORYTELLING

“The more you leave out, the more you highlight what you leave in.” - Henry Green

Truly engaging advertising always focuses on the art of storytelling. Finding a special narrative that allows a product to have purpose and for viewers to forget they’re watching an ad and simply enjoy what they’re experiencing. We are driven to create images that tell beautiful, powerful and enduring stories. We want to make images that stand the test of time. We want to work for clients who feel as passionate about the story as we do.tex

ASHLEY ROACH

Creative director / photographer

Beginning his career in the Australian Defence Force, Ashley spent years travelling around global hotspots like Afghanistan, the Persian Gulf, Kuwait and Timor Leste as a defence photo-journalist. After leaving the military he started Fullframe; growing it into one of Queensland's top photographic studios.

MICHAEL ROACH

Company Director

With his background in Marketing and Business Development, Michael brings a unique perspective to Fullframe. His knowledge and experience managing large multi faceted photographic productions coupled with running Australias top time-lapse agency for more than 10 years, has given him a unique set of skills that's helped make Blackbox the Market leader it is today.

LYDIA ZIMNOCH

PRODUCER & STYLIST

Lydia wants to live in a world where texting is mandatory, all businesses are innovative and every project ends with high-fives and pizza. At 22 Lydia left uni on an around-the-world adventure. With 12 years’ experience in the industry, Lydia is now our Go-To on all things fashionable.

Stop, collaborate
and listen.

Getting in at ground level, asking questions, understanding customers and their key messages, that’s where the real value of an image creation studio comes in.

There can be many ways to execute a brief. It’s not always black and white.

With decades of experience, and knack for creative thinking, we always recommend being involved in the project right from the start to make sure we offer as much insight as possible.

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