Our philosophy

Curiosity about life in all of its aspects, I think, is still the secret of great creative people

– Leo Burnett

When it comes to image creation, we are often asked: “What is your style?”

Our answer is always the same.
Each time we shoot a production, our ‘style’ changes. It is the art direction, brand message and emotional context of our

client’s brief that shapes our style. Ultimately, we are responsible for creating images that convey our client’s brand and values. Not our own.
It can’t look like it was shot by us for the simple reason that it must look like it was created especially for them.

Experience

“We’re an agency, but not as you know it.” - Fullframe Photographics

Creating exceptional images on every shoot isn’t down to luck, it’s down to hard work, huge amounts of preparation, experience and a great team. More than a photographer with a good camera, we specialise in image strategy, art direction, planning, production and image retouching. Our ability to understand your business, your brand ambitions and your target market plays a big part in what drives us to create content that your customers actually want to see.

TEAMWORK

“None of us is as smart as all of us.” - Ken Blanchard

40 years of combined industry experience gives us invaluable insight into the ever changing landscape of image creation and together, we push each other to improve, challenge and question what has been done before. Being a studio of our size allows gives us great flexibility to adapt to each project. In today’s world where content is king and information is immediate, having a specialist in each area of image creation isn’t a luxury. It’s a necessity.

STORYTELLING

“The more you leave out, the more you highlight what you leave in.” - Henry Green

Truly engaging advertising always focuses on the art of storytelling. Finding a special narrative that allows a product to have purpose and for viewers to forget they’re watching an ad and simply enjoy what they’re experiencing. We are driven to create images that tell beautiful, powerful and enduring stories. We want to make images that stand the test of time. We want to work for clients who feel as passionate about the story as we do.tex

Travis Cottrell

Lead photographer

Beginning his career in South Africa, Travis spent his earlier days working as a documentary photographer for various non-profit and government organizations. After settling in Australia in 2016 he began his journey with Fullframe, which would see him owning and running the company in 2020.

Travis Cottrell

Lead photographer

Beginning his career in South Africa, Travis spent his earlier days working as a documentary photographer for various non-profit and government organizations. After settling in Australia in 2016 he began his journey with Fullframe, which would see him owning and running the company in 2020.

Stop, collaborate
and listen.

Getting in at ground level, asking questions, understanding customers and their key messages, that’s where the real value of an image creation studio comes in.

There can be many ways to execute a brief. It’s not always black and white.

With decades of experience, and knack for creative thinking, we always recommend being involved in the project right from the start to make sure we offer as much insight as possible.

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